Brand positioning: Strategies for comparative advantage (Record no. 9062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00267nam a2200097Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190719s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subroto Sengupta |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand positioning: Strategies for comparative advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | TMH |
| Date of publication, distribution, etc. | 1996 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Barcode | Date last seen | Price effective from | Koha item type | Shelve No |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LNHCR | LNHCR | AL23 | 05/28/2014 | Rohtak, Kavita | 150.00 | 15969 | 05/31/2021 | 07/19/2019 | Books | Shelve-6 |